新アート思考 / MASA METHOD

創造研究方法論

見えるものから背景を掘り下げ、情報を結び、仮説を立て、表現を通して確かめる。

これが、Masa Hayamiが実践する「新アート思考」です。

MASA METHODは、この新アート思考をもとにした、人間とAIの創造研究方法論です。

人間の経験、感覚、文化、記憶、素材、場所、言語などを起点に、AIによって視点や関係性を広げ、そこから得られたものを再び人間が読み、選び、編集していく。

AIによる生成そのものより、その過程で何が見え、何を人間が選び直すのかを重視しています。

AIが示すものには、新しい発見だけでなく、誤りや偏り、単純化も含まれます。

だからこそ、その結果をそのまま答えとせず、人間が読み直し、選び、意味を与えていきます。

研究は、作品や企画につながることもあれば、観察、対話、考察、問い、記録そのものが芸術として成立することもあります。

MASA METHODは、制作や研究の実践を通して更新していく方法論です。

 MASA METHODを実際の活動へ

MASA METHODは、作品制作、研究、コンサルティング、共同プロジェクトなど、内容に応じて応用しています。

● 公開芸術研究｜参加プロジェクト募集
● AIヒューマンクリエイティブコンサルティング

研究への参加、コンサルティング、共同研究・制作については、各ページをご覧ください。

  New Art Thinking: MASA METHOD

A Creative Research Methodology for Humans 

To look beyond what is visible, connect information, form hypotheses, and test them through expression.

This is the New Art Thinking practiced by Masa Hayami.

New Art Thinking is not only a way of making artworks.

It is a process of observing people, places, materials, memory, culture, language, bodily sensation, and values that have not yet become

fully visible within society.

Through AI, these elements are viewed from another perspective, and then read, selected, and edited again by the human.

MASA METHOD is a creative research methodology for humans and AI, based on this New Art Thinking

It begins with human experience, sensation, culture, memory, materials, places, and language.

Through AI, perspectives and relationships are expanded, and what emerges from that process is then read, selected, and edited again by the human.

Rather than focusing only on what AI generates, MASA METHOD places importance on what becomes visible through the process, and what the human chooses again.

What AI presents may include not only new discoveries, but also errors, biases, and simplifications.

For that reason, the result is not treated as a final answer.

The human reads it again, selects from it, and gives it meaning.

Research may lead to artworks or projects.

At the same time, observation, dialogue, reflection, questions, and records themselves may also become forms of art.

MASA METHOD is a methodology that continues to evolve through practice, production, and research.

Applying MASA METHOD to actual activities

MASA METHOD is applied to artwork production, open art research, consulting, collaborative research, and creative projects, depending on the content.

Through Open Art Research, the value within a person or activity is read through interviews and materials, and recorded as artistic research.

Through AI Human Creative Consulting, the essence within artworks, brands, places, and activities is read, and connected to meaningful forms of expression and experience through human sensibility and AI.

 Open Art Research / Project Participation

AI Human Creative Consulting